Big Data

What is Big DATA?

Big data is a term used to describe a large volume of data. It has arisen in recognition of the amazing growth in existing and new data sets.

It’s not wrong to relate large data sets with the potential to discover new insights. But it’s not the whole story. REA specialize in working with large data sets to understand objectives. We can offer technology expertise in capturing, storing and analyzing datasets. To then extract value from the data our consultants can extract specific objective information or decisions that make a difference to the organisation.

The current importance of Big Data is based on three reasons. Firstly, technology has advanced to capture, store and manage large diverse datasets making it possible to handle big data. Secondly the emergence of machine learning means a tool exists to extract deep value from data. Organisations are putting data and machine learning to work to achieve real results and that has been well advertised to generate real momentum in Big Data.

For an organization Big Data represents a strategic asset that aggregates the collective knowledge its activities. Understanding customers, products, suppliers or any digital action can provide that organization with unique intelligence.