Data Science
Home  >   Data ScienceWhat is data science?
Data Science is a field focused on using data to extract insight, knowledge or make decisions.
Data Science represents an evolution in the application of data within an organization using statistics, optimization, advanced math’s and computer science. Guided by strong business acumen REA delivers a complete solution that will make sense day one. From a plan that identifies the right problem through to high value delivery we have the right people and expertise show real value.
Data science will bind with departments across the organisation to explore and examine data from multiple disparate sources with the goal of discovering a previously hidden insight, which in turn can provide a competitive advantage or address a pressing business problem. A data scientist does not simply collect and report on data, but also looks at it from many angles, determines what it means, then recommends ways to apply the data.
Armed with data and analytical results, an organization can then communicate informed conclusions and recommendations across an organization’s leadership structure and through the fiber of the organization.
What We Do
From day one we partner with business users to understand the business case for analytical / data gaps and assist them with the formulation of questions to answer challenges/ issues they are facing. We are interested and have a reputation for delivering commercial solutions that solve real world problems. Our approach often forms building or working from an underlying data structure to fuel algorithms that will provide insight and predictive intelligence.
As we productionise solutions a business benefit is achieved but there is a need to provide ongoing analysis to the business with their questions using our range of custom tools and market products. We provide statistical analysis, build analytical models, handle data and reporting and deliver visualizations in the form of interactive dashboards.
Along the way we will maintain communication channels, presentations and roundtables to keep stakeholders informed and maintain active participation across the organisation spectrum. Our goal is to keep the message simple, non-technical and value focused on why the business is benefitting from our services. Typically our presence on a value chain provides an efficient point to maintain our sync with the organization. Equally we have a goal to manage expectations and build credibility in the product and services we offer so we earn your trust as a valuable partner.
The data science platform is composed of a rich collection of technologies that are critical to achieving the business benefit. REA ensure the processes, db’s, components, libraries etc are properly managed to ensure the solution meets expected business standards. We always seek to produce the right value / cost balance to ensure the business benefit is maximized.
Technically our skills cover a wider range of data science skills starting from a deep understanding of machine learning to commercial expertise with big data technologies.
- Statistical Learning understanding including: time series analysis, dynamic optimization, operational research, Bayesian methods, kernel methods, decision / game theory, multi-variant non-linear regression, dynamic programming, numerical analysis. Our academics can address a problem at a deep theoretical level.
- We have a range of adaptors to extract data, store efficiently and organize – using both open source statistical software and proprietary technology.
- Strong knowledge of SQL particularly within SAS and Oracle / Teradata environments and excellent skills in Excel.
- Use of Business Intelligence (BI) tools, particularly for visualization and interpretation of the results would be beneficial e.g. SAS, SPSS, MS-Excel, MS-SQL, Tableau, Hive, R, Pig, Mahout etc
Actionable Intelligence
The need for a Data Science solution classically arises in two ways:
- Organizations are naturally developing larger amounts of data and believe useful information can be extracted.
- The organization have a specific decision information they wish to extract.
The key is to provide actionable intelligence that provides real value to the client. In many cases the intelligence uses private information meaning the decision information provides a unique and exclusive view.
REA will understand the objective intelligence that is the target of the client and then provide advice, guidance and expertise on how to achieve a commercially valuable solution. REA can provide a full stack solution from data capture to intelligence delivery.